Studio · Rebrands
Three directions. Free. Keep one.A new brand, rolled out across your whole business.
Tell me where the business is going (wholesale, a second location, a bigger market). I’ll send three brand directions on one board. Keep one and I build the identity, then put it on everything you own.
Ocotillo Coffee · Concept
From clip art to a roaster.
A Tempe café and roaster moving into wholesale beans. Concept work for a fictional brand.
01 BeforeBefore: the identity today
02 DirectionsSpec: three directions
03 IdentityIdentity kit: lockups, mark, palette, type
04 RolloutRollout: bag, cup, sign, menu, social, web, wholesale
How it works
Directions, identity, rollout.
01
Directions
Three options, each with a logo, colors, type and how it looks on something real. Free.
02
Identity
Keep one, we get on a call, and I build the full system: logo suite, colors, type, guidelines book, every file format.
03
Rollout
Signs, menus, packaging, uniforms, social templates and your website, print-ready or live, with a checklist for switchover day.
Pricing
One identity. Everything it touches.
Half when you keep a direction, half at launch.
- Identity system
- $3,500
- Print-ready pieces (menu, sign, packaging, card)
- $150 each
- Digital pieces (social, ads, email)
- $25 each
- Website
- page pricing
- Full rebrand: identity, site up to 6 pages, 20 pieces, 3 months of care
- $8,500
Logos are drawn by hand in vector, set in open-licensed fonts, and yours outright once paid. I check for obvious trademark conflicts; for legal clearance, ask your attorney. You order printing from your own vendor; I send the spec sheet.
Get three
free directions.
Tell me what’s changing in the business. You see three directions before you pay anything.
We’re moving into… and the brand needs to…Current logoWhat to keepGet directions