All work

single-ingredient dog treats

Northpaw

ConceptAn invented brand, made to show range

The goal
Win first purchases from new dog owners; promote the trial pouch.
What we made
Six statics built on one idea, a single ingredient, aimed at first-time buyers of a $9 trial pouch.
Offer hero, 4:5 feed
Offer hero, 4:5 feed1080×1350
Comparison, 1:1 feed
Comparison, 1:1 feed1080×1080
Review, 4:5 feed
Review, 4:5 feed1080×1350
Story, 9:16
Story, 9:161080×1920
Big number, 1:1 feed
Big number, 1:1 feed1080×1080
Link ad, 1.91:1
Link ad, 1.91:11200×628

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