All work
café and roaster, Tempe AZ
Ocotillo Coffee
ConceptAn invented brand, made to show range.
- The brief
- “Look like a specialty roaster so bagged beans can sell wholesale and online, without losing the regulars of a 2011 neighbourhood café.”
- What we made
- A clip-art café logo replaced by Bloom: five hand-drawn ocotillo canes with red blooms, an Archivo wordmark and a spec-sheet system that carries from the 12 oz bag to the wholesale price list.
- Pieces
- 4
- Placements
- 1
Boards
Before, directions, identity and rollout
